Data Breach Law Group Investigates the Self Esteem Brands, LLC Data Breach
By Data Breach Law Group | Posted on February 5, 2025 · California
Miami, FL — Data Breach Law Group is investigating a data breach involving Self Esteem Brands, LLC, reported to the California Attorney General on February 5, 2025. The firm is reviewing whether affected individuals have legal claims arising from the incident.
Self Esteem Brands, LLC operates as a global franchisor in the health and wellness industry, managing fitness brands such as Anytime Fitness and Basecamp Fitness. As a fitness-focused organization, the company typically collects and stores sensitive member information, including personal identification details, payment processing data, and fitness-related profile information. This data breach was officially reported to the California Attorney General in 2025, triggering formal notification requirements for those impacted. If you received a data breach notification letter, it indicates that your personal information maintained within the company's systems may have been accessed or acquired by an unauthorized party. We recommend reviewing the letter carefully to understand the specific scope of the incident and the identity protection services being offered to affected individuals.
If you were affected
Stay alert to targeted scams
Be cautious of calls, texts, or emails that reference this breach. Legitimate organizations won't ask you to confirm sensitive details through an unsolicited message.
Keep your notification letter
Save the notice you received. It documents that your information was involved and is often needed to enroll in any credit monitoring offered or to join a related legal claim.
Did you receive a letter from Self Esteem Brands, LLC?
A case review is free and confidential. Tell us about your letter and we will explain your options.